THE MOST REALISTIC BALL
FLIGHT ON THE MARKET
How Full Swing's simulator technology turns elite access into commercial demand — for your clients' properties, and for the players inside them.
Golf's playing field has moved indoors.
Golf is in its biggest growth era on record — and almost none of that growth is happening on grass. The game's newest fans are meeting it on a screen first, and the brands winning attention are the ones meeting them there.
The UK market is earlier in this curve than the US, creating opportunity. For rights holders and talent, the highest-fidelity indoor experience is no longer a gimmick, but where audiences already engage. Full Swing is the only technology in this category trusted by the players your clients' fans watch.
Champion proven, not just marketed.
Full Swing built the only simulator that measures ball flight twice — an overhead ION3 camera at impact, then infrared and high-speed cameras through the entire flight — so the shot on screen is the shot that was actually hit, with no rendering delay.
The Best just got Better
The only simulator that measures your ball at impact with an overhead ION3 Camera and in-flight with a combination of infrared technology & high-speed blue light LED cameras to show your real ball flight, with no delay, for the most realistic ball flight on the market.
Pro 2.0 Simulator
Tri-Tracking technology — ION3 overhead + Hyperclear cameras. The tier Tiger Woods and Jon Rahm actually use.
WIDESCREEN H 14'9–16'6 · W 9–10 · D 20'6–22'
Sports Series
Dual-Tracking technology — ION3 + Linescan cameras. Best-in-class accuracy at a venue-friendly price point.
Full turnkey install, training & support included
Two doors into the same house.
CAA Sports isn't one audience — it's two overlapping ones. Full Swing has a clean commercial fit on both sides of the business.
The Rightsholder Side
Formula 1, Oracle Red Bull Racing, the Premier League, LA Clippers, the USTA and global football rightsholders — properties built around premium, in-venue fan experience.
- Hospitality suite & paddock club installs
- Sponsorship-grade branded fan experiences
- Naming-rights-style anchor activations
- Matchday & race-week entertainment zones
The Talent Side
A football representation roster that sits inside dressing rooms across the Premier League and beyond — players, coaches and sporting directors with their own commercial platforms.
- Personal ambassador & home installs
- Behind-the-scenes content with family & friends
- Retail and fitting tie-ins with existing sponsors
- Off-season and pre-season content series
Property Sales opens the venue. Base / Stellar opens the home. Full Swing is the product that works in both.
One swing, two customers.
This is the argument CAA can bring into its own conversations with brands and rightsholders: the experience doesn't end when the session does. It's designed to leave the building — which is exactly what makes it easy to sell.
Take a Chelsea FC dressing room
as the test case.
CAA Base and CAA Stellar already sit inside Premier League dressing rooms — including Chelsea's — through players and coaching staff on the roster. That access is the starting point, not the club's own sponsorship inventory.
Install with the player, not the club
A Full Swing home simulator goes into a represented player's own house — no rights-holder negotiation required, just an ambassador relationship CAA already manages.
Family and friends make the content
The most-shared clips are never the marketing ones — they're the player's kids' first swing, or a teammate losing a closest-to-the-pin bet. That's organic reach a shirt sponsor can't buy.
The training ground follows
Once the personal relationship is proven, the same conversation extends naturally to a training-ground or hospitality-suite install — now with Property Sales in the room.
Retail closes the loop
Full Swing has already built this exact model for a golf retailer — inventory, fitting and revenue reporting connected end to end. The same architecture can sit behind a club shop or a player's own merchandise line.
The Newest Way to Play
Every Full Swing bay doubles as a multi-sport entertainment platform, which matters for the parts of CAA's roster that never picked up a club — F1 hospitality, non-golf franchises, family-facing fan zones.
One install, one shared bay — golf for the members, football or bowling for everyone else in the room.
This is already working, elsewhere.
"From installation to follow-up service, Full Swing took us from just an idea to a revenue-generating asset in our golf entertainment centre."
— MARK JOHNSON, SUITE SHOTS, SIMULATOR OWNERFour things CAA can sell.
In each case, CAA owns the client relationship and the pitch. Full Swing owns the product, the install, and the fulfilment.
Flagship Venue Install
CAA sells: Pro 2.0 in a hospitality suite or fan zone, packaged as a sponsorship-grade asset for the client's own sponsors and guests.
Full Swing delivers: Product, turnkey install, training and ongoing support.
Player Ambassador Program
CAA sells: A home install and content partnership for a Base/Stellar client, positioned to the player and/or a non-endemic sponsor.
Full Swing delivers: The install, plus a content plan built around family and friends, not marketing crews.
Retail & Fitting Tie-In
CAA sells: A retail activation connecting a club shop or player merchandise line to a Full Swing install.
Full Swing delivers: The hardware and revenue reporting, tracked end to end.
Fan Zone (Beyond Golf)
CAA sells: Full Swing Games as a paddock club or franchise fan-zone activation — no golf audience required.
Full Swing delivers: One bay, ten sports, the same install and support model.
Commercial terms for CAA — referral fee, reseller margin, or another structure — to be agreed.
Put us in the next pitch.
We don't need the whole roster on day one — one live conversation, sold and installed properly, is enough to prove the model works.
CAA brings Full Swing into its next relevant sponsorship or ambassador conversation — Property Sales or Base/Stellar, whichever fits first.
Once CAA has positioned it and the client is in, Full Swing handles the quote, the install, training and support end to end.
Commercial terms for CAA — referral fee, reseller margin, or another structure — to be agreed once the first install is live.