Full Swing × CAA, Property Sales Pitch

THE MOST REALISTIC BALL
FLIGHT ON THE MARKET

How Full Swing's simulator technology turns elite access into commercial demand, for your clients' properties, and for the players inside them. This is the Partnership CAA have been waiting for.

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Golf's New Era

Golf's playing field has moved indoors.

Golf is in its biggest growth era on record, and almost none of that growth is happening on grass. The game's newest fans are meeting it on a screen first, and the brands winning attention are the ones meeting them there.

48.1M
Total US golf participants in 2025, up 50% in a decade
Source: National Golf Foundation
19M
Play off-course only, simulators, ranges, entertainment venues
Source: National Golf Foundation
37.9M
Off-course participants overall, the fastest-growing segment of the game
Source: National Golf Foundation
1,600
US businesses now depend on golf simulators, up from just 200 in 2016
Source: NGF, via Gather Non-Traditional Golfer Report
51%
Of UK non-traditional golfers are under 35, vs. 38% of traditional golfers
Source: Gather / YouGov Sport
52%
Of US non-traditional golfers say they're likely to buy golf clubs, just 18% in the UK
Source: Gather / YouGov Sport

The UK market is earlier in this curve than the US, creating opportunity. For rights holders and talent, the highest-fidelity indoor experience is no longer a gimmick, but where audiences already engage. Full Swing is the only technology in this category trusted by the players your clients' fans watch.

Trusted By The Best

MAJOR WINNING.
CHAMPION PROVEN.

For over 40 years, the world's best players have trusted FULL SWING to build the perfect simulator setup.

“What led me to Full Swing was it simulated exactly what I was doing on the golf course in the confines of my own house” , TIGER WOODS
Trusted by:
  • Tiger Woods
  • Xander Schauffele
  • Jason Day
  • Jordan Spieth
  • Gary Woodland
  • Jon Rahm
  • Dustin Johnson
More Than Just Golf

The Best just got Better

The only simulator that measures your ball at impact with an overhead ION3 Camera and in-flight with a combination of infrared technology & high-speed blue light LED cameras to show your real ball flight, with no delay, for the most realistic ball flight on the market.

Full Swing Pro 2.0 Simulator in use

Pro 2.0 Simulator

Immerse yourself in the breathtaking views of your favorite courses on the PGA Tour. Full Swing Golf offers the most advanced graphics of any golf software available.

Full Swing Sports Series simulator in use

Sports Series

Over 30+ Games To Play. Baseball, Soccer, Zombie Dodgeball and much more is waiting for you, no matter your skill level.

Only with Full Swing do you get everything you need for a turnkey solution that includes hardware, technology, installation, training and support.

The Pathway

Doors will open, for both parties.

CAA Sports isn't one audience, it's two overlapping ones. Full Swing has a clean commercial fit on both sides of the business.

CAA Sports Property Sales

The Rightsholder Side

Formula 1, Oracle Red Bull Racing, the Premier League, LA Clippers, the USTA and global football rightsholders, properties built around premium, in-venue fan experience.

  • Hospitality suite & paddock club installs
  • Sponsorship-grade branded fan experiences
  • Naming-rights-style anchor activations
  • Matchday & race-week entertainment zones
CAA Base / Stellar

The Talent Side

A football representation roster that sits inside dressing rooms across the Premier League and beyond, players, coaches and sporting directors with their own commercial platforms.

  • Personal ambassador & home installs
  • Behind-the-scenes content with family & friends
  • Retail and fitting tie-ins with existing sponsors
  • Off-season and pre-season content series
The Selling Cycle
Illustrative, based on CAA's existing football representation network

THE CHELSEA FC EFFECT

CAA Base and CAA Stellar already sit inside Premier League dressing rooms, including Chelsea's, through players and coaching staff on the roster. That access is the starting point, not the club's own sponsorship inventory.

01
Chelsea FC install a Sports Series Simulator into their training ground

A Full Swing bay goes into the training ground or a hospitality suite, the anchor install that puts the platform in front of the whole squad.

02
Players and Talent have access to play either golf, football or more

Multi-sport play keeps the bay in daily rotation, golf swings between reps, five-a-side target games on recovery days.

03
Players and Talent bring their family, friends and brands to experience Full Swing

The most-shared clips are never the marketing ones, they're a player's kids' first swing, or a teammate losing a closest-to-the-pin bet. That's organic reach a shirt sponsor can't buy.

04
Each Chelsea FC player would receive their personalised KIT Launch Monitor

A branded, player-specific launch monitor becomes part of the relationship, merchandise-grade hardware carrying the player's own identity.

05
Players and Talent install a Pro 2.0 / Sports Series in their home

The relationship closes the loop with a home simulator, no rights-holder negotiation required, just an ambassador relationship CAA already manages.

This is a template, not a pitch for Chelsea specifically. It works identically across any club, federation, or F1 team where CAA already represents the talent inside it.
Beyond Golf

The Newest Way to Play

Football, Soccer, Zombie Dodgeball and much more is waiting for you, no matter your skill level.

Higher-resolution graphics, more gameplay options and no previous golf experience required to enjoy with Full Swing's growing library of software.

Football
Soccer
Baseball
Basketball
Jewel Match
Tic Tac Toe
Hockey
Zombie Dodgeball
Connect-Fore
Pirate Wars
Target Golf
Carniville
Boardwalk Bowling
Darts
Mini Golf
Rights & Benefits

The Perfect partnership.

In each case, CAA owns the client relationship and the pitch. Full Swing owns the product, the install, and the fulfilment.

01
Hospitality Tickets

CAA sells: A block of hospitality tickets tied to the venue partnership, giving Full Swing a standing allocation to bring clients into the room.

Full Swing delivers: Uses the tickets to host its own prospects and key accounts at the venue, turning the install into a client-hosting venue in its own right, not just hardware in the building.

02
Matchday Presence

CAA sells: Full Swing visibility across matchday touchpoints, programme adverts, pitchside LED, big-screen idents and in-stadium signage.

Full Swing delivers: Creative assets ready to drop into the club's existing matchday inventory, turning every fixture into a recurring brand touchpoint.

03
Content & Media

CAA sells: Filming access inside the stadium and at the training ground, rights to use club marks, and access to official footage for Full Swing's own content.

Full Swing delivers: A content plan built on that access, social, campaign and product content that carries the club's identity, cleared and ready to publish.

04
Players & Talent

CAA sells: Access to first-team players, legends and alumni, plus player image rights, autographed merchandise and player appearances at events.

Full Swing delivers: Talent-led moments, launch events, signed hardware, in-person appearances, built on relationships CAA already manages.

Commercial terms for CAA, referral fee, reseller margin, or another structure, to be agreed.

Next Steps

Put us in the next pitch.

We don't need the whole roster on day one, one live conversation, sold and installed properly, is enough to prove the model works.

Step 1, Include Us
Add Full Swing to the Roster

CAA brings Full Swing into its next relevant sponsorship or ambassador conversation, Property Sales or Base/Stellar, whichever fits first.

Step 2, We Fulfil
Full Swing Quotes & Installs

Once CAA has positioned it and the client is in, Full Swing handles the quote, the install, training and support end to end.

Step 3, Agree Terms
Formalise the Relationship

Commercial terms for CAA, referral fee, reseller margin, or another structure, to be agreed once the first install is live.

Full Swing Sports Europe
fullswingsports.eu · @fullswingeurope
daryl.evans@fullswinggolf.com